Do you think building a Magento store is enough to gain business profit? Well, think again. The biggest challenge that comes after creating a Magento ecommerce store is to make things work. Magento is no doubt a famous and most common ecommerce platform. But it is important to optimize the platform for getting the best results in terms of profit, customer engagement and sales.
It takes a careful approach, a few good implementations of power plugins and SEO booster extensions to efficiently optimize your Magento storefront.
Of course, you need expert knowledge and Magento development specialists to make your dream come true. So let’s see how possibly you can tweak your online shop into being the famous SEO-friendly store around.
Make URL readable
Like it is essential to write a book that readers can understand, your website URL also needs to be written with clear breadcrumbs. Cryptic and code-like URL fragments are least encouraged by Google’s SEO rules. Instead of creating URLs for magento store using series of anonymous subdirectories, use URL Rewrite Management that can convert odd URL into a much easy-to-read form.
URL Examples like xyz.com/women/style/accessories/earrings.htm are much appreciated by Search engines that anything else. This will also make page indexing pretty convenient, liberating you from duplicate content issues.
Meta content optimization
What you see under the title on Google search results page is known as Meta description. Believe me it is most important part of search-worthy content, more than title itself. So if your business believes in Organic search and visibility on Google search engine, you need to optimize the Meta content with keywords related to your products on sell.
With Magento platform, you have freedom to automatically generate XML sitemap. Plus, you can also customize your XML sitemap in Google sitemap menu in many different ways. Periodically, you can automate refreshing different parts of your sitemap. This can be useful especially for your stock inventory where changes are likely to happen frequently. Content pages can also be adjusted to change as per the individual schedule.
Adjusting RSS feed
Apart from Sitemap generation, Magento also offers automatic generation of multiple RSS feed. This delights users who like to stay informed of fresh updates on your storefront. You can configure many different RSS feeds, create and name them so as to display the changes in products as you desire. Follow System, Configuration, RSS feeds menu to proceed for RSS feeds generation. With this, you can drive operations like new product introductions of new products, special or limited items of sales or blog. You will need to consult with an expert Magento website development specialist to get the task done.
Crafting the clever Page title
When user searches your products on Google, the page title is what they notice upon getting the right results. But this can be only made possible if you have perfectly optimized each page title. You are only allowed to show maximum 67 characters of the title so you better use the space efficiently. Cut the brand name off this content to display the specific content of the page. Comply with this practice for all the content pages, categories and product pages. Make sure the page title houses primary keywords related to individual pages of product in search.